Financial details of the deal were not disclosed but it marks an important step for Kochava as the company prepares its clients for the transition to Apple iOS14 and new restrictions on ad measurement effectiveness. SANDPOINT, Idaho-- (BUSINESS WIRE)-- Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition … The acquisition diversifies Kochava’s solutions for the digital advertising ecosystem, letting brand advertisers compare ad vendors based on key performance indicators and ratings, contract detail, minimum spend requirements, and campaign conversion goals. SANDPOINT, Idaho, July 17, 2017— Kochava (www.kochava.com), the industry leader providing holistic measurement solutions for connected devices, announces the acquisition of MobileRQ plus launches a new pricing structure at their Third Annual Summer Celebration this week. And in so doing, we really endeavor to have the best implementation of SKAd Network in the industry. Our consultants are pragmatic, organized problem solvers that provide insight from a variety of industries, to manage and be a catalyst for positive change in organizations. But DigiCenter has a significant role in the ecosystem, Manning said. The new Kochava Media Index will be the most comprehensive database of record for digital media purchasing Kochava announces acquisition of DigiCenter | Mobile Marketing Magazine May 20, 2021 Craig Gambol Mobile Marketing Magazine Real-time data solutions company, Kochava has announced the acquisition of DigiCentre , a provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. “In particular, mobile publishers who are monetizing through ads now have to contend at least on iOS with SKAd Network enabling that process.”. And that it’s not enough just to abide by the rules, but that large organizations, organizations like our customers, rely and depend on platform technology to actually have a traceable history of consent, not simply a confirmation that they feel like they’re compliant. With user consent, “This became so strategic that we both agree that it would be a really neat opportunity to bring this together under one roof and really maximize the potential,” Manning said. The acquisition … Manning said, “We went all-in on our SKAd Network capability and then proceeded to provide advertisers with first-party measurement and analytics capabilities, which is totally allowable by Apple,” He said this is permitted because advertisers in those cases have already secured opt-in from their users. The DigiCenter footprint will join the Collective. Apple said it doesn’t want advertisers or third-party companies to employ these workarounds, and Kochava will comply with its wishes, Manning said. Manning said the shift isn’t necessarily disruptive for Kochava, which is positioning itself to provide tools for brands, advertisers, and publishers that need to manage all of their advertising and inventory — including effectively using SKAd Network. CAC is the cost to acquire a paying customer. The companies have been collaborating on privacy-first data enrichment projects since 2019. Accurate device matching is critical in unraveling the cryptic web of cross-device content consumption and extending digital reach. Publishers can upload their first-party data on the segments that are applicable to them, and advertisers can find those segments of the audience and target them with the use of an IDFA.”. That was the focal point.”. Elevate your enterprise data technology and strategy at Transform 2021. Apple has also clarified the things measurement companies can do with respect to fingerprinting, or using details to identify users without the IDFA. Roughly 45% of users across Kochava’s enterprise customers today are opting in. Add the kochavaAttribution event to your game on from the event management tool. Despite the pandemic, we’ve continued to grow and remain profitable as a business. Instead, the way it’s disruptive is there once was a way to have record level measurement. Kochava will provide first-party measurement to publishers that are doing ad monetization. “We’ve been working together as partners for the last year,” said Kochava CEO Charles Manning in an interview with GamesBeat. The Kochava Media Index gives marketers a robust and transparent way to research ad vendors and for ad vendors to properly prospect buyers. If you view or edit the kochavaAttribution event you […] The DigiCenter team will join Kochava and pursue a shared vision to empower privacy-first, data-centric marketers of the future. “We were fortunate enough, when we started the company to see all these things,” Perfetti said. Ad vendors, meanwhile, can leverage the ad buyer database to find relevant and in-market prospects. “Being SKAd Network-certified, fundamentally, is going to be the difference between being able to monetize your app or not, based on this additional guidance from Apple,” Manning said. So in essence, we took the approach of preparing for an opt-in only world. And it’s going to affect every single person in the ecosystem in the process. A quantitative approach to marketing with a specific goal of gaining customers. “And big brands, the kind of companies that we serve, care about compliance.”. We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. And we began developing relationships around various different partnerships. What does this mean? App Marketing. Kochava has acquired 3 companies, including 2 in the last 5 years. “This Thalamus acquisition is a mechanism to bring in a full directory and index about all of the different publishers in the ecosystem and provide something like a Yelp for advertisers, and augmenting that with merchandising and discovery tools so that advertisers can find them,” Manning said. SANDPOINT, Idaho--(BUSINESS WIRE)--Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a leading provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. The Kochava Collective is a privacy-first data marketplace with key data points on over nine billion unique devices globally, including the largest hashed email file. In the final news story of the day documenting the rampant ongoing consolidation in the ad tech industry, attribution and measurement tools provider Kochava has announced that it has secured the purchase of identity solutions and cross-device graph data firm Digicenter. The companies have been collaborating on privacy-first data enrichment projects since 2019. Kochava, the mobile analytics and attribution provider, just finished its acquisition of database maker Thalamus which connects mobile app ad buyers and vendors. “So part of this Thalamus acquisition and why we’re doing the Kochava Media Index is to merchandise those publishers that are SKAd-certified and make them known to all the different advertisers out there.”, Join us for the world’s leading event about accelerating enterprise transformation with AI and Data, for enterprise technology decision-makers, presented by the #1 publisher in AI and Data. Manning agreed that his backing of the firm means that Kochava isn't rushed for an acquisition. The Kochava Media Index has 50,000 ad partners and media buying teams representing 90% of the AdAge top digital agencies list, as well as global brands. San Francisco, California-based Thalamus was founded by Garrett Gan in 2014 and has a handful of employees. Mobile Advertising . Kochava Announces Acquisition of Thalamus. “It’s Apple’s platform, and you can’t circumvent the rules,” Manning said. Industries . Kochava, a real-time data solutions company for omni-channel attribution and measurement, announced the acquisition of Thalamus.Thalamus is one of the largest research database of ad vendor data in the world. The Media Index will connect buyers and sellers through a discovery experience that offers the industry’s most robust data about each media source, Manning said. Kochava Announces MobileRQ Acquisition and New Pricing Paradigm The acquisition of MobileRQ amplifies audience targeting aptitude for Kochava; new pricing includes free … “We were planning to do this acquisition anyway,” Manning said. As for Kochava’s overall business, Manning said, “We have continued to progress. While Apple is retiring the IDFA, it is offering its SKAd Network as a way to get some performance data (not in real time) and targeting results in a way that does not affect user privacy. Harnessed with the power of Kochava’s IdentityLink solution for cross-device measurement, built-in consent management, data onboarding, and audience enrichment, this will result in a complete data offering for marketers, publishers, and eco-system providers. How will you do that? “So that was really the thesis, and we’re really pleased to be working closely.”. Recent News & Activity. Collaboration Further Strengthens the Kochava Collective as a Valuable Resource for Marketers and Publishers to Drive Identity Resolution and Audience Enrichment Kochava… Apply to Marketing Manager, Data Scientist, Partnership Manager and more! With the acquisition of Thalamus, the largest research database of ad vendor data in the world, Kochava is taking another giant step toward creating an unbiased industry standard. Headquarters Regions Western US; Founded Date Oct 1, 2011; Founders Charles Manning; Operating Status Active; Company Type For Profit; Contact Email info@kochava.com; Phone Number (855)562-4282; Kochava … Kochava secures DigiCenter purchase. With these ingredients, marketers and publishers can unlock insights into mobile ad interactions, in-app activity, website visits, and other crucial touchpoints within a comprehensive people-based view. SANDPOINT, Idaho–(BUSINESS WIRE)–Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a leading provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. Yes, the major public clouds offer a lot. Kochava has clients across media, in areas such as travel and leisure, streaming media, and quick-service restaurants. DigiCenter collects hashed email addresses with user consent as an alternative to tracking cookies. “We are thrilled to have DigiCenter’s powerful database and team be part of Kochava,” said Manning. Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a leading provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. That data privacy consent has a legally binding audit trail because of its opt-in language. Membership includes access to: The wonderful, educational, and fun speakers at our events, Special members-only interviews, chats, and "open office" events with GamesBeat staff, Chatting with community members, GamesBeat staff, and other guests in our Discord. DigiCenter CEO Domenic Perfetti said in an interview that he has worked with Kochava over the past year to offer combined offerings to clients. Manning said that when companies in the database claim their profiles, they can access their page analytics for in-depth insights that help them discover which brands are searching for their company profile or engaging with it. He added that this generates high-quality sources of lead generation to foster potential customers. "Being forced to sell because of a financial partner is not part of our operating framework." “Because managing from a risk perspective, each one of these platforms, and each one of these jurisdictions, is not for the faint of heart. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. “Metrics around the audiences that those media sources represent are things like our Kochava Traffic Index. Kochava launched in 2011 as a mobile analytics firm for Facebook advertising and initially focused on measuring the effectiveness of mobile ads. Number of Acquisitions 3. “And the IDFA change really just was an extra kicker on why this kind of thing is important in the ecosystem. Tapjoy. The science of building an audience and brand. Ad buyer information includes company descriptions, company size, site traffic, social posts, and more. Kochava is the industry leader for mobile app attribution and mobile app analytics. Start transforming your game’s economy and increase your bottom line. Two years from now, if everything is opt-in, we get to keep our data in a database, because we’ve been collecting opt-ins with audit trails for years, as opposed to having to throw it away, like everybody had to do in Europe.”. That’s distinct from what the company has been doing for advertisers. “So starting the company in June 2019, we knew these were issues. 40 Kochava Acquisition jobs available on Indeed.com. Kochava® delivers secure, real-time data solutions that help companies grow. Achieve your Unified Audience Platform. The Largest Apps in the World Choose Kochava. With over 10 billion devices measured, Kochava has developed the most sophisticated fraud tools, machine learning, and AI solutions in the industry. Above: Apple CEO Tim Cook is a big privacy advocate. Kochava has acquired database maker Thalamus to connect ad buyers and vendors as the industry adjusts to a changing mobile app and games landscape. The AP news staff was not involved in its creation. But one of the consequences of the IDFA change is that advertisers will have to use much more sophisticated tools to analyze their own users. We use our data from our Free App Analytics product in that system. Acquisition ad vendors typically offer pricing models of CPM, CPC, CPI, CPA on channels such as Mobile Display, Mobile Video, Social, Desktop Display. We knew this was coming. “I would argue [Apple’s move is] disruptive to the whole industry. Adding to Kochava’s Marketers Operating System platform (m/OS), the newly branded Kochava Media Index will be a comprehensive tool for digital media purchasing decisions. And I think that’s going to be a trend we’re going to see as an industry across a number of different areas. “We’re enabling media buyers to find and plan their media sources and to understand metadata about those sources,” Manning said. “In Kochava we chose a partner we could grow with. Having cross-device attribution solutions along with measurement and deep linking allowed us, from the get-go, to consolidate our marketing tech stack and maximize ROI, while reducing operating inefficiencies and lowering our total cost of ownership.” — Ari Litan, Head of Product, The Athletic Kochava bridges the gap by deterministically matching internal hashed email addresses to specific mobile ad IDs (MAIDs) and linking hashed emails to a complete person graph. And then we have a data side of our business, which we call the Kochava Collective. And we merchandise that and we monetize that data to our enterprise customers.”, He added, “But once we started doing that, we found that our customers were so interested in that data, they started to ask for other types of data that were high quality, just like what we were doing with react analytics. Analytics. Helping achieve measurable growth through mobile user acquisition research. Increasingly, we believe advertisers are having a harder time finding the inventory that moves the needle for them. Essentially, it detects the first time your app launches and links that event up with a specific advertisement the user clicked to install your app. Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a leading provider of … And that’s really grown over the last four years since we created it. The companies have been collaborating on privacy-first data promotional projects since 2019. Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of Thalamus, the largest res The Kochava Collective is fed by the company’s free measurement product, Free App Analytics, and select, premium data partners. With the acquisition of DigiCenter, the Kochava Collective now has more than a billion hashed emails within its substantial device database. Number of Current Team Members 8. With the acquisition of DigiCenter, the Kochava Collective now boasts over 1 billion hashed emails within its substantial device database. Now, you can still measure, but it’s fundamentally different. Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of Thalamus, the largest research database of ad vendor data in the world.Adding to the robustness of Kochava's Marketers Operating System™ platform (m/OS), the newly branded Kochava Media Index … And I am so grateful.”, “There’s a greater focus on tools that enable publishers who monetize through ads to do so in a way that is compliant with all these kinds of changing dynamics in the ecosystem,” Manning added. But what you may not know are the limitations, and how open clouds make the difference. A total of 1 acquisition came from private equity firms.. Kochava has acquired in 2 different US states, and 2 countries. “We’ve been building all of these software-as-a-service tools for publishers, as well as advertisers. A majority of their inventory are in countries such as United States, United Kingdom, India, Canada, Singapore “My thesis is that tools like ours have to have a consent traceability element,” Manning said. Kochava has also focused on consent-based data collection. We will roll this into a larger platform story that we’ve been on over the last several years.”. The Acquisition Group provides integrated HR and marketing consulting services to create significant business results for many of CanadaÕs leading organizations. SANDPOINT, Idaho–(BUSINESS WIRE)–Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a leading provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. Cloud Data Services. With the index, advertisers can utilize filters or keywords to search and discover ad vendors across multiple channels in order to find the best partner. Integrate our deltaDNA SDK into your game as normal, as described at deltaDNA SDK Integration 2. The acquisition of MobileRQ amplifies audience targeting aptitude for Kochava; new pricing includes free Media Cost and ROI data. GamesBeat's creed when covering the game industry is "where passion meets business." Real-time data solutions company, Kochava has announced the acquisition of DigiCentre, a provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. Kochava Announces Acquisition of DigiCenter Collaboration Further Strengthens the Kochava Collective as a Valuable Resource for Marketers … Sandpoint, Idaho-based Kochava will rename Thalamus’ service as the Kochava Media Index, which will allow Kochava to elevate the insights it gives brands and publishers to make purchasing decisions. SANDPOINT, Idaho--(BUSINESS WIRE)-- Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a … Through the acquisition, the Kochava Collective, the world’s largest independent mobile-first data marketplace, will further bolster its owned data footprint from FreeAppAnalytics with identity data elements from Digicenter. “With the changes in the adtech ecosystem, this acquisition adds to the privacy-first and consent-based approach to data that the ecosystem wants.”. It includes over 320 million unique people in the U.S., 180 million unique households, a billion unique emails, and 200 billion ongoing monthly events to further enhance targeting for connected TV (CTV) and over-the-top (OTT) campaigns. He said the the purchase of Thalamus puts in place a tool the advertising ecosystem needs in order to maintain the effectiveness of mobile advertising. We really believe there is interesting value in this directory and index.”. The Collective complies with all user data privacy and consent regulations, including those related to the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) in Europe, and Apple’s new AppTrackingTransparency (ATT) framework on iOS 14.5, Manning said. Kochava has acquired Thalamus to connect ad buyers and vendors. Medium to large studios can use this information to optimize customer acquisition methods. up-to-date information on the subjects of interest to you, gated thought-leader content and discounted access to our prized events, such as, mobile analytics firm for Facebook advertising. Kochava has 160 people, and DigiCenter has four people. “But it’s not disruptive in a way where once there was a way to measure and now there is no way to measure. Specifically, Kochava hopes the acquisition will make it easier to match advertisers and media sources as the IDFA’s retirement makes it harder to execute performance advertising, which is specifically targeted at a single individual. Now they will be able to work together more closely. Collective data is stored independently from the Marketers Operating System (m/OS), where enterprise customers measure and optimize their campaign activity across devices and channels. VentureBeat Homepage.cls-1{fill:#ed2025;}.SiteLogo__v{fill:#ffffff;}. What is CAC (Customer Acquisition Cost)? Customer journeys can often be rocky when clicking ads or links. Kochava Deep Linking solutions reduce friction between clicks and the point of conversion for each of your customers. The Marketers Operating System (m/OS) seamlessly integrates omni-channel marketing solutions for advertisers and publishers in one operational platform. DigiCenter has to keep data on when it gets opt-ins from users, like what time it came in and the answers users give in a data privacy questionnaire. Press release content from Business Wire.
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